Tuesday, October 14, 2008

Bridgestone Formula 1 'Green Tyres'. Yeah, Right ...

Formula 1 Motor Racing, possibly the worlds most boring and environmentally unfriendly sport, has gone green. Ahem. Yeah, right.

Do you buy it? I don't. The campaign called 'Make Cars Green' has not exactly chosen it's best promoters in Formula 1. And the tyres themselves are 'green' - painted green, that is, as a promotional gimmick.

Nobody is fooled by this outrageous example of pure greenwash.