Tuesday, September 23, 2008

Naomi Klein's 'No Logo' - Ever More Relevant ...

I've just re-read Naomi Klein's 'No Logo', the definitive book on anti-globalisation, corporate ethics and branding, which has become became a huge hit worldwide and a cultural milestone.

It's compulsory reading if you're ever tempted to buy Nike, Starbucks, McDonalds, Gap, MicroSoft, Pepsi, etc.

It has led many, including me, to be very careful when buying, to guide our hard-earned cash towards the purchase of goods and services supplied by companies who abide by certain standards of doing business.This method of protest, called 'Ethical Consumerism' is gaining momentum.

I would hesitate to quote a list of 'good guys' and 'bad guys', but I would encourage you to do some research.